Juicy Couture, as I've known it, was never about sophistication; it's about having fun, enjoying girly stuff, and being a bit in love with yourself. Charm bracelets are not sophisticated; charm bracelets are fun! "More is more" is not a mature message, and "For nice girls who like stuff" is not a message that necessarily aligns with my chronological age--which is perfectly fine by me! I love the playful, witty, and girly aura of the brand. Aside from which, Juicy also has its ethical perks: they do not use fur, do not engage in animal testing, and make yearly donations to nonprofit organizations, such as the WWF (World Wildlife Fund) and ASPCA (American Society for the Prevention of Cruelty to Animals). There are plenty of brands that ooze sophistication and offer doses of austerity, but there's only one Juicy Couture.
|Cozy Terry Pullover, $68|