Monday, August 4, 2014

Juicy is Back!

Today is the first day of the new Juicy Couture website. Juicy Couture is not dead, as Refinery29 might have suggested in this June 24th article, but there are some changes. Several months ago, I stumbled onto this article in the Huffington Post, describing the transition of Juicy Couture: Pink Label vs. Black Label, changes in the stores, and changes in the brand's focus (note Juicy Couture's partnership with shoe guru Steve Madden for their footwear line, yet to be released). Although some media sources claim that Juicy is "not cool" anymore and scoff at Juicy for its unsophisticated, unrefined image and styles, I happen to like Juicy Couture and it's image.

Juicy Couture, as I've known it, was never about sophistication; it's about having fun, enjoying "girly stuff," and being a bit in love with yourself. Charm bracelets are not sophisticated; charm bracelets are fun! "More is more" is not a mature message, and "For nice girls who like stuff" is not a message that necessarily aligns with my chronological age--which is perfectly fine by me! I love the playful, witty, and girly aura of the brand. Aside from which, Juicy also has its ethical perks: they do not use fur, do not engage in animal testing, and make yearly donations to nonprofit organizations, such as the WWF (World Wildlife Fund) and ASPCA (American Society for the Prevention of Cruelty to Animals). There are plenty of brands that ooze sophistication and offer doses of austerity, but there's only one Juicy Couture.

Wednesday, July 9, 2014

All that Glitters, Fall 2014

Glitter and sequins are a core trend this fall and winter. Flirt with this trend by sprinkling your outfit with some sparkle by adding a glittering accessory, or go all in with a substantial dose of dazzle by donning an apparel item dripping with polyester platelets. My favorite piece to rock this trend? A black sequin blazer, hands down. For more Fall 2014 fashion, check out Style.com/ for their Runway Trend Report.



Also, if you do not know who Chiari Ferragni is, you should! Designer of the precious glitter flats in the slide show that are sold at LUISAVIAROMA.COM, she is also an inspiring globetrotter, photographer, stylist, and blogger. Visit her site, The Blonde Salad, and be wowed.


Friday, June 13, 2014

And then...Romance Was Born


3 Looks from the "Dream On" 2014 Collection from Romance Was Born 
 
 
If you live in the U.S., it's quite possible you have never heard of the label Romance Was Born. Unique inspiration and collaboration with artists each season yield collections that are bursting with color and flashy prints. Anna Plunkett and Luke Sales started the Australian label in 2005, which is now also sold in stores in Japan and London, as well as sold by NastyGal.com. In the United States, there is one brick-and-mortar store in LA: AUST.,which stocks Australian brands, including Romance Was Born. Of course, the designer also has an e-boutique, which happens to be having a great sale at the moment. If you want more after viewing the three collections currently available at the e-boutique, check out "Collections" tab, which shows pieces from every collection since the launch in 2005. For those of you interested in a little fashion FYI, one of the designers was offered an internship at John Galliano in Paris the same year the label started. Small fashion world!